WordPress initially gained a following as a blogging tool.  Since its inception, WordPress has since grown into a full fledged content management system, with power an capability to rival more establish CMS like Drupal and Joomla. When it comes to building smaller scale websites, we are highly recommend this easy-to-use, yet powerful CMS and here are the reasons why:

1) User-friendliness

Rainy Town Media typically recommend WordPress to clients who are looking to build a relatively simple website, for this very reason. The CMS makes maintaining the site about as easy as updating a social media profile. Also for less technical users, WordPress simple, initiative back end make it a cinch to learn.  WordPress content administrators and contributors are able to maintain their sites and add content on their own, even if they don’t have a technical background. Creating content can be done within a few clicks and WordPress provides you with a MS Word-like text editor – the WYSIWYG (what you see is what you get), which makes formatting very straight forward. All content can be immediately search engine optimized, during the process of its creation – each piece of content will have SEO options such as meta keywords, meta description and tags.  The content publishing process in WordPress provides the user with freedom to save content as drafts prior to publishing

2) Quick theming

With over three thousand themes to choose from and the ability to customize the themes, you can create an impressive look for your site in little time. If you have some knowledge of HTML and CSS, you can also use theme templates that provide you with even more flexibility. Another convenient feature is the ability to keep your content, even if you have changed the look and feel of the website – saving you tons of time.

3) Simple and effective media management

All media in WordPress, including images and videos, is conveniently organized in a media library. You can access your library from the admin interface. Images, stored in the library, can be edited at any time, with the ability to conveniently add alt tags and captions for search engine optimization. Each piece of stored media has a URL associated with it, so it can be linked to easily.

4) Platform expansion with plug-ins

With a huge community of developers there are over three thousand of available plugins, everything from social media plugins to video gallery and event calendars.  Some popular plugins are Yoast for Search Engine Optimization, Woo-commerce for e-commerce and

5) Opensource and Free

WordPress is an open source project, worked on by a large group of volunteers majority of whom are WordPress consultants with active interest in growing and maintaining WordPress. WordPress is a free software, this means you are free to download, install, use and modify it. You can use it to create any kind of website. It is also open source which means the source code of the software is available for any one to study, modify and play with.

6) Light Yet Scalable

WordPress has an extremely lightweight design, allowing the site to run on relative low resources. As your site grows, the performance of the site will not be compromised.

At Rainy Town Media our team of designers and developers have extensive experience working with WordPress. If you are interested in creating a WordPress based website, or have questions, contact us for a free assessment to see if WordPress is the right solution for you.